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A&M Factory is a health-food fast casual restaurant that serves high-quality, environmentally-conscious, grain-free, delicious food that is also extremely good for you. Much of their food is vegan and allergen-free. Recently they have begun selling packaged forms of some of their food, and they asked me to design the packaging for them. I first redesigned their logo. I designed a clean, simple logotype that features “A&M,” whereas their previous logo instead highlighted the word “factory.” Next came the packaging. I designed packaging for their waffles and two types of toast. The packaging showcases the product clearly on the front, prominently on a fresh, solid-color background. The text was then divided up into helpful hierarchies, with the most prominent information being “grain-free” followed by “waffles.” The packaging also features a character the owners wanted as a sort of “mascot” for their brand. I custom-illustrated the monster for the client. Each product utilizes a different color to establish recognition for the regular consumer, who can pick up the correct product at a glance. The packaging includes all the necessary FDA information, including weight, description, nutrition facts, ingredients, allergens, and production location.

Self-directed art & design

Client: A&M Factory