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The Memory Palace Museum celebrates milestones and anniversaries. Peppered is an exhibition at the Memory Palace Museum that celebrates the 50th anniversary of The Beatles’ Sgt Pepper’s Lonely Hearts Club Band album, which released on June 1, 1967. I wanted to tell the story of this iconic album from such an iconic time in a fresh way that still acknowledges and references the 60s.

The website and catalog feature floods of color paired with black and white photography and bold typography. The catalog also doubles as a collector’s edition of the album. The companion app guides the viewer through the exhibition and enhances their experience at the museum.

The Memory Palace Museum identity features a fluid logo of different palaces. Their designs represent the maze that the mind and our memories are.

Art Direction: Dermot McCormackBryan Satalino

Photography: Austen Hart