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schartner design

Schartner Design “creates beautiful landscapes that improve the functionality of your outdoor spaces and are sustainably beneficial to our local ecosystem and environment.” They came to me looking for a new logo that expresses their brand. My mission was to design something professional, beautiful, functional, clean, and minimal.

In my sketching I became drawn to the shape of an S and I wanted to bring a leafy or floral element to its organic shape. I noticed the S created a negative space that resembled a leaf. So I started with a typeset S and drew a full leaf in the negative space. Then it was a matter of creating a balance between the S and the leaf. I erased and adjusted lines until the mark felt blended and readable. I then created multiple versions of the logo for the client to use for different applications and contexts.