Philabundance is dedicated to ending hunger and food insecurity in the greater Philadelphia area. Abundantly Good is their existing brand that seeks out “ugly food” (perishables that are still perfectly good, but are destined to be waste) and turns it into something with a longer shelf life. This reduces food waste and fights hunger by getting otherwise perishable food to people who need it. It is sold in grocery stores in Philadelphia, and the profits go back into Philabundance’s work.
Working with Philabundance, I created a conceptual rebrand called Seasoned™. There were several problems that needed to be solved through the design. The name and messaging needed to express the food rescue facet of the product without deterring consumers. Additionally, the packaging needed to be “responsive” to different products in different forms.
Art Direction: Bryan Satalino
Photography: Austen Hart